As designers behind many of the national radio brands seen across the country, our design and branding services are used regularly to develop full blown media campaigns. With thousands of logos, outdoor campaigns under our belts, we’re sure we can accommodate your every need.

Every brand needs a plan to sweep consumers off their feet. By infiltrating our audience’s thoughts, we learn how to speak and behave as they do. There, we learn how they interact with our clients’ and their competitors’ products. This helps us uncover unique insights about their culture. We execute an actionable plan, broken into stages and grounded in reality.

DISCOVERY begins with a clear affirmation of your corporate values, business model and marketing objectives. A perceptual brand audit helps us to gauge perceptions inside the company and through external stakeholders. We look at trends in your industry, your competition and your target customer to put things into proper context. At this point in the journey, we want to expose misperceptions and uncover hidden gems that can make your brand stronger and more relevant. Findings and recommendations are delivered in an assessment report.

BRAND DEFINITION is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process of BrandStorming leads to clear statements of vision, mission and market positioning endorsed by your key decision makers. A creative brief captures defined elements and becomes a tool for brand development.

CREATIVE WORK of corporate identity development builds on this foundation, from brand naming and logo design to a unique visual style and key messages for a compelling story. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client’s satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.

CROSS-MEDIA MARKETING is driven by business objectives, client resources and market opportunities. With a website at the core of communications, cross-media marketing campaigns can be launched, measured and refined with speed, accuracy and cost-efficiencies. In today’s digital world, this is the best way to engage customers and build brand loyalty.

DESIGN is a translation of your vision into smart and clean graphic solutions that evoke emotion and engage your customers in an intuitive and logical way while providing results.